Hi, we're Looply :)

Inclusive Circular Systems
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A Hyper-local Blueprint
Looply was born out of a mix of frustration with the slow pace of policy change, and curiosity about what we could do with the stuff no one wants: soft plastics. Think bread bags and delivery packaging that usually get binned. We decided to build our own system, transforming single-use waste into lasting, usable goods, while bringing people together through making. We believe sustainability should be hands-on, inclusive, and a little bit scrappy. Our model is simple, replicable, and rooted in community - proving that rethinking waste can start small and still make a big impact.
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The Plastics Crisis
In London, the average person throws away 66 pieces of plastic each week. Across the UK, that adds up to around 430,000 tons of plastic waste every month. Yikes.
A whopping 85% of that is soft plastic - the tricky stuff most recycling systems can’t handle. Only 12% of plastics actually get recycled. The rest? It’s landfilled, burned, or shipped overseas, polluting ecosystems and contributing to climate breakdown.
We’re flipping the script: what if waste didn't leave the local stream?
Our approach
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Community & Social Impact
Our mission is to make sustainable practices tangible and inclusive by putting community at core of sustainable change. We believe change is sparked through local efforts and a hands-on approach, strengthening communities on the way.
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Our Process is no Secret
Open-access tools are key to a circular society, making sustainable discussions and upcycling more accessible and tangible. We provide DIY guides to help you make your own products and run workshops on upcycling non-recyclable plastics.
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Circular Service for Businesses
We help businesses adopt closed loop systems by transforming their single-use plastics into reusable products. Businesses can also set up a collection point in-store, creating broader impact in their own communities.
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Our Commitment
We are committed to reinvesting 100% of our surplus into our mission of sustainability and circular design. Any profits generated go directly towards expanding our plastic collection network, improving upcycling techniques, and increasing community engagement through workshops and collaborations. This ensures that our work continues to create a meaningful environmental and social impact.
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Protecting Our Purpose for the Future
We are committed to ensuring that our mission remains at the heart of everything we do. As we grow, we plan to formalise our structure to lock in our purpose, ensuring that any future transitions in management or ownership will not compromise our environmental and social impact. Our goal is to establish a legal framework that protects our mission long-term, reinforcing our dedication to sustainability and community engagement.
Catch up on some news!
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The Loop in Action: What Happens When You Give ...
Last week marked the end of a truly joyful series of creative circular economy workshops delivered by Looply with the brilliant Year 6 students at Gainsborough Primary School.
The Loop in Action: What Happens When You Give ...
Last week marked the end of a truly joyful series of creative circular economy workshops delivered by Looply with the brilliant Year 6 students at Gainsborough Primary School.
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From Waste to Wow: Sustainable Soho Features Lo...
We’re thrilled to share that Looply has been featured in Sustainable Soho! Their recent article, From Waste to Wow: This Brand Turns Plastic Rubbish into Remarkable Reusables, highlights our journey, mission,...
From Waste to Wow: Sustainable Soho Features Lo...
We’re thrilled to share that Looply has been featured in Sustainable Soho! Their recent article, From Waste to Wow: This Brand Turns Plastic Rubbish into Remarkable Reusables, highlights our journey, mission,...
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Looply Joins the 2025 Sustainable Young Makers ...
We’re thrilled to share that Looply has been selected for the Sustainable Young Makers Programme 2025, an initiative supporting emerging creatives dedicated to sustainable design. Hosted at The Textile Reuse...
Looply Joins the 2025 Sustainable Young Makers ...
We’re thrilled to share that Looply has been selected for the Sustainable Young Makers Programme 2025, an initiative supporting emerging creatives dedicated to sustainable design. Hosted at The Textile Reuse...