Looply was born out of a mix of frustration with the slow pace of policy change, and curiosity about what we could do with the stuff no one wants: soft plastics. Think bread bags and delivery packaging that usually get binned. We decided to build our own system, transforming single-use waste into lasting, usable goods, while bringing people together through making. We believe sustainability should be hands-on, inclusive, and a little bit scrappy. Our model is simple, replicable, and rooted in community - proving that rethinking waste can start small and still make a big impact.

In London, the average person throws away 66 pieces of plastic each week. Across the UK, that adds up to around 430,000 tons of plastic waste every month. Yikes.

A whopping 85% of that is soft plastic - the tricky stuff most recycling systems can’t handle. Only 12% of plastics actually get recycled. The rest? It’s landfilled, burned, or shipped overseas, polluting ecosystems and contributing to climate breakdown.

We’re flipping the script: what if waste didn't leave the local stream?